Over the years Planet Coffee is loyal to their ethical and environmental responsibility. That is why we continue to pursue every sustainability initiative we can.
There is an enormous difference between the coffee industry as a whole and Planet Coffee. Large, multinational companies dominate the coffee industry. These companies supply cheap, generic products as seen in many supermarkets. In contrast, Planet Coffee is intimately involved in the entire coffee cycle — from farming, to processing and roasting.
In addition, the low-cost coffee sold by many large companies is not based on quality, but rather price. This type of coffee, primarily driven by corporate desire for profits, often leads to improper practices. Some of these may include child labor and the use of synthetic pesticides and herbicides.
In contrast, Planet Coffee works tirelessly to raise the industry standard and awareness. We want others to understand the ethical process of bringing coffee from the farm to cup. Thanks to increasing education and certifications such as Fair Trade and Rainforest Alliance, we see more ethically grown and processed coffee available.
The Fair Trade certification is a symbol that denotes a farmer receives fair pay for their product. This program also contributes to the stability of the coffee plants. Moreover, due to a number of factors including disease and natural disasters, the global price of coffee tends to rise and fall. The Fair Trade program gives farmers security in this highly unstable market. Offering a price guarantee called Fair Trade Minimum Price, protects farmers from unpredictable price fluctuation. The result is, these farmers can grow coffee with confidence!
Organic coffee growers employ recycling, composting strategies and use healthy, uncontaminated soil. These methods contribute to a better cup of coffee for our customers and a better world for all.
Planet Coffee is proud to offer products that have been certified by the Rainforest Alliance. This means you can be confidant the hot beverages you enjoy grow on farms that feed the Earth, not destroy it. The beans that make your morning coffee are grown naturally under centuries old forest canopies teeming with a myriad of flora and fauna. This is how coffee should be cultivated, instead of on land that is stripped of forest and grown in a chemical intensive, single-crop environment.